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CA Made

Marketing is worthless without clear objectives. We don’t want to waste our client’s time (and we sure as heck don’t want to waste our own). For the California Governor’s Office of Business and Economic Development, we developed the marketing and brand strategy for their “California Made” program, made shareable content such ads and social media campaigns, and then created measurable goals for the brand’s rollout. In doing so, we revitalized their initiative to attract more businesses to the program.