How in the world do you create a brand from the ground up? Well, if we told you we’d be out of business, now wouldn’t we? But that’s exactly what we did for WNBA All-Star Ruthie Bolton. Since retiring from the WNBA, Ruthie has achieved countless other accomplishments, but never had a brand where they could reside. We helped her find a brand identity and structured her messaging in a way that’s as inspirational as she is. We developed her logo and established a web presence with all the tools she would need to succeed, including a site to promote her book, videos to engage her audience, and a focused social media presence.